Mystery Shopper

Hi, Mystery shopping is a tool used by market research companies to measure quality of retail service. The people who do the mystery shopping is called the mystery shopper. All this actions are taken by the company that want to investigate or research their company that not on their circumstances of observation. These companies send mystery shoppers to act as shoppers to interact with the business as a normal customer and report on the experience. Shoppers are usually paid and their purchases reimbursed. The tool can also be used for the management of the quality and performances of goods and services. Instructions to mystery shoppers can include a script of behavior, questions to ask, complaints to give, purchases to make, and measures to record, such as time it takes to receive attention from an employee or receive a service, or the responses given to questions.